TOMS has created something brilliant, simple and moving. Founder Blake Mycoskie, now famous for thinking up "One for One", a charitable component that donates shoes, glasses or clean water to people in need whenever a customer makes a purchase. One for you, and one for them.
A brand that has a charitable component built into their business model isn't just taking time to give back, giving back is who they are. TOMS has earned a proud and exceptionally devoted following online, and it's important to understand that One for One is the reason why. TOMS appeals to the generous side of our personalities. By nature, we're proud of doing the right thing, and it's our belief that buying from TOMS is going to make the world a better place. The thing is, it will.